Wonderful Copenhagen

The Sustainable Romanticism of Northern Europe, Becoming a Wishlist for Korean Travelers We firmly established the eco-friendly lifestyle and unrivaled city branding of Wonderful Copenhagen, the official tourism organization for Copenhagen, Denmark, as a central axis of the domestic travel trend. To imprint Copenhagen on the radar of high-involvement European travelers and potential tourists with a high interest in gastronomy and design, we deployed PR led by highly credible mainstream media. We built a premium brand image by diffusing the city's charms and latest travel trends through authoritative content. Simultaneously, we executed sophisticated performance marketing that stimulates practical flight and accommodation searches alongside travel demand conversions, maximizing reach within digital feeds and explosively driving actual visit intention metrics beyond simple awareness. Eco-Friendly City Branding Trend Settlement Credible Mainstream Media PR Deployment Gastronomy & Design Target Imprinting Search & Visit Intention Metric Explosion