BGROW Studio, services and organisation

BGROW

Essence

Essence is a singular identity—an unchanging constant. Every brand holds its own essence, and we build expansion upon it.

SERVICE
A/B TestingPerformance analyticsFunnel optimizationData strategyGrowth Marketing

We design brand growth with data- and experiment-driven strategy. Through A/B testing and funnel optimization, we validate performance and build sustainable expansion.

Data strategyExperiment designA/B testingFunnel optimizationPerformance analyticsConversion strategy
X2Performance Marketing

We build refined data architectures that maximize budget efficiency. Through experiment design and analysis, we engineer a growth flywheel that pushes ROI beyond its ceiling.

Media architectureBudget modelingChannel integrationSearch & Display strategyPerformance analyticsROI acceleration
A system strategy

We integrate online and offline channels into one consistent brand voice. By orchestrating campaign flow strategically, we complete the consumer experience as a single system.

Communication StrategyIntegrated ChannelsCampaign DirectionATLBTL
Expanding Brand Experience

We bring brand-essence value into every space the consumer inhabits. With a sensitive visual system, we extend brand value and complete deep immersion.

Brand identityUX/UI strategyVisual & Design systemInterface architecture
Creative / Contents

We design the brand's core value into a visual language. Through sensitive visuals and strategic copy, we establish the brand's presence with clarity.

Visual & Art directionContent strategySNS ManagementBrand storytellingVisual identity applicationContent production
Production

Guided by data-driven growth consulting, we design brand direction and structure. We own the full process—fashion and accessory planning, design, and production—in-house.

Growth ConsultingBrand Strategy DevelopmentProduct Planning & DesignFashion & Accessories ProductionManufacturing ManagementEnd-to-End Execution
ORGANIZATION
BGROWCEO / Growth DirectorGwanwoo ParkPresidentJeu Choi
InnovationCorporate Growth
Sangwoon Kim
Brand TeamCreative/MKT
Jungmoo Lee

We sustain brand identity and design growth that endures.

Design TeamDGN
Byungmoon Choi

We design and craft the brand's own message into a visual language.

Growth TeamMKT
Wonyong Na

We orchestrate and scale performance with deep data capability.

Flex TeamMKT
Seonghoon Moon

An all-round team for SMB, flexing to the situation to accelerate growth.

Data TeamDEV
Nojin Park

We structure data to derive the strategic insight decisions require.

AI Tech TeamAI/DEV

We automate work and services with AI to build new experiences.

Promotion LabPromotion
Hwanseung Oh

We handle the entire process in-house, from fashion and accessory planning and design to production.

GROWTH
BGROW GROWTH RATE

Since its founding, BGROW has doubled every year. Not momentary speed, but proof written as a sustainable orbit. And we are not alone on this trajectory. Our clients' growth is BGROW's growth —
so we move as one team.

ORBITSUSTAINABLE TRAJECTORY
ONE TEAMGROWING TOGETHER
2x / YearBGROW GROWTH RATE
BGROWdoesnotseparatestrategy,creative,andperformance.Wedesigneveryelementasasingle,cohesiveflow,buildingstructuresthatenablebrandstogrowcontinuously.
Wekeepmovingforward—constantlyrefining,testing,andbuilding.Ourteamdoesn'tpause;weiterate,adapt,anddrivegrowtheverysingleday.
AD PARTNER

Official Meta and Google partner, working directly with major commerce platforms.

METAOfficial
GoogleOfficial
29CMCooperation
MusinsaCooperation
W ConceptCooperation
OLIVEYOUNGCooperation
PARTNER

BGROW's affiliated companies and the strategy partners we work with.

AMESCOTESAffiliated Company (OEM/ODM)
WEVEWEVEAffiliated Company (AX)
BRING THE MOODAffiliated Company (Consulting)
ADSUMStrategy Partner
WWDStrategy Partner
SYSTEM

We design the tools that measure and operate growth ourselves. What we research and build runs our own work first, so data and collaboration stay in one flow. On that flow, growth becomes repeatable.

DATAWAVE

Collects and reads ad and conversion data as one flow. Every signal is tracked live, so decisions rest on evidence.

Conversion TrackingReal-time Dashboard
datawave.kr →
TOTAL REVENUE2,481 EVENTS/MIN
₩8.3M+45%vs last month
MAR₩6.59M
FEBMARAPRMAYJUNJUL
ORDERS
894+45%
ROAS
3.91+45%
CTR
2.4%-9%
AOV
₩9.3K+8%

BGROW OS

A collaboration system where a brand and BGROW move as one team. Progress and internal work are shared openly in a single flow.

Project ManagementInternal Workflow
Workflow plan2 months
FEB 1FEB 15MAR 1MAR 15APR 1
Now
Brand audit10d
BX design16d
Content plan11d
Production18d
Media ops16d
Reportingweekly
Launch