UFC Sports
Performance / Creative / BX
Realizing Overwhelming Visuals by Adding AI Tech to the Dynamism of Sports. To maximize the unique, rough, and dynamic identity of UFC SPORT, we directly produced an AI-based lookbook that goes beyond existing limitations to newly define the brand's visual mood. Without letting the generated high-sensitivity visual cuts evaporate, we utilized them from multiple angles as SNS content and digital ad creatives, simultaneously raising creative efficiency and attention within the feed. Based on innovative visual assets, we run performance ads that track user responses in real time, executing tactics to ensure UFC SPORT scales up as the trendiest and most powerful brand in the streetwear market. AI Based Lookbook Production and Visual Mood Definition SNS Content and Digital Ad Creative Multi Angle Utilization Real Time User Response Tracking Performance Ad Execution Streetwear Market Trendy Brand Scale Up