THE KARY

Marketing That Reads the Customer‘s Lifestyle Is Proven by Immediate Sales. We analyzed the interests of parents in their 30s and 40s, who are the core target of THE KARY, to produce customized ad creatives and matched high-efficiency audience segments. Through precise performance marketing, we lowered the cost per inflow to the company mall and drove the purchase conversion rate, maximizing campaign performance with minimal fatigue to solidify the brand’s position in the kids‘ specialized commerce market. Core Target Interest Analysis and Customized Creatives High Efficiency Audience Segment Matching Mall Inflow Cost Reduction and Conversion Drive Kids Specialized Commerce Market Position Solidification