SLBS

When Techwear Meets Sophisticated Data Design, It Transcends a New Culture to Become the Mainstream. Based on the identity of SLBS, which leads the new techwear culture, we established a growth hacking system that tracks user behavior data in real time. To discover high-involvement users sensitive to subcultures, global fandoms, and tech devices, we executed audience analysis and applied sophisticated targeting to form a cultural consensus. Breaking away from simple exposure, we expanded ad creatives into various formats to widen psychological touchpoints and preempt attention within the feed. As a result, by deploying strategic performance that maintains brand dignity, we simultaneously drive inflow cost optimization and global company mall conversions. Real Time User Behavior Growth Hacking System Subculture and Global Fandom Audience Targeting Multi Format Ad Creative Expansion Inflow Cost Optimization and Global Conversion