Pith Seoul

The Identity of Street Subculture, Dressed in Precise Market Targeting We newly reinterpreted Pith Seoul's unique street sensitivity and original visual assets in line with digital trends. While securing an unrivaled presence within the feed with sensory visual content that stimulates users' desire to possess, we simultaneously achieved public brand awareness expansion and own mall sales scale-up through data-driven performance tactics tracking potential fandom influx routes. Street Asset Trendy Reinterpretation Desire-Stimulating Sensory Visuals Fandom Influx Route Tracking Public Awareness & Sales Scale-Up