ONETHELOOK
Data / Dev / Performance
Clientonthelook
IndustryFashion Tech
Year2023
DirectorGX Group
Datafication of Style Exploration, Accelerating Commerce Growth We sophisticatedly connected the value of creator lookbooks, ONTHELOOK's core asset, into the digital market's purchase journey. While designing multi-angled trendy content sources that snipe the tastes of high-involvement fashion consumers, we maximized the platform's public awareness expansion and own mall influx rates through digital performance tactics that track user behavior metrics in real time. Creator Lookbook Journey Connection High-Involvement Taste Sniping Content Real-Time User Metric Tracking Public Awareness & Influx Maximization