Nicolai Perfume

The Aura of High Perfumery, Manifested Through Sophisticated Target Metrics We unfolded the deep heritage and artistic value of the French niche perfume brand Nicolai into a refined grammar suited for the digital environment. While producing a sensory visual archive that stimulates fragrance enthusiasts' desire to collect, we executed data-driven marketing that precisely targets high-involvement luxury consumers to elevate the standard of brand awareness and prove tangible conversion performance for the brand's own online mall. Refined Digital Grammar Translation Fragrance Enthusiast Visual Archive Luxury Target Precision Marketing Awareness Elevation & Conversion Performance