Macallan

Dominating New Markets with the Ultimate Performance of Unrivaled Heritage. We visualized Macallan’s legacy using sensory banner designs and copywriting tailored for high involvement targets. By analyzing potential consumer personas, we engineered an optimal media mix. Moving beyond traditional channels, we expanded across diverse platforms to diversify brand touchpoints throughout the target's lifestyle. Heritage Visualization and Copywriting Persona Based Media Mix Design Lifestyle Focused Platform Expansion Multi Channel Touchpoint Diversification