LOGITECH

Unrivaled Device Technology, Innovating the User's Work Trajectory We reinterpreted the overwhelming grip and precise hardware specifications of LOGITECH's mouse lineup into a sensory language tailored to the consumer's lifestyle. By designing original creative content that visually maximizes the productivity enhancement of office workers and the immersion of gamers, we preempted visual attention within the feed. Simultaneously, we executed performance marketing that precisely tracks the behavioral patterns of high-involvement digital targets with a high demand for device replacement, shortening the purchase consideration stage and driving direct sales scale-up for the brand's own online mall. Hardware Spec Lifestyle Reinterpretation Worker & Gamer Tailored Visuals High-Involvement Target Behavioral Tracking Shortened Consideration & Sales Scale-Up