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LF MALL

Performance / Data

Client주식회사 LF
IndustryFashion
Year2024
DirectorGX Group

Fashion Lifestyle Platform's Spectrum, Expanding Through Multi-Angled Feed Tactics We sophisticatedly settled LF MALL's premium brand curation capabilities into the daily purchase journeys of digital users. Through public viral marketing that wittily penetrates the target's consumer psychology and seasonal trends, we formed natural buzz and a sense of mainstream presence. Simultaneously, we produced high-growth-centric creative content that preserved the platform's luxurious sensitivity, and combined performance tactics that optimize the route from influx to payment to concurrently drive new user influx and transaction volume scale-up. Curation Capability Journey Settlement Public Viral Trend Penetration Luxurious High-Growth Creative Content Influx-to-Payment Route Optimization

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