LAURA ASHLEY
Performance / Creative / WOM
The Classic Romanticism of an Authentic British House, Settled as a Modern Homestyling Trend We newly reinterpreted Laura Ashley's unique antique floral patterns and heritage home living value in line with the sensibility of the digital market. While stimulating the emotions of high-involvement living consumers with creative content that visually maximizes Britain's uniquely elegant and warm lifestyle, we executed performance marketing based on precise targeting that considers interior replacement cycles, spreading the brand mood while stably expanding the sales volume of the brand's own online mall. Heritage Living Modern Reinterpretation Elegant British Lifestyle Visuals Replacement Cycle Precision Targeting Mood Propagation & Sales Volume Expansion
