KODAK

KODAK PHOTOPRINTER The Epitome of Analog Sensitivity, Starting a Trendy Digital Racing We reconstructed KODAK PHOTOPRINTER's unique retro colorways and unrivaled brand heritage into a modern visual grammar. By establishing and executing an original creative strategy that instinctively stimulates users' analog nostalgia, we presented an unrivaled visual immersion within the feed. Simultaneously, we deployed performance marketing that precisely designed the influx routes of young targets responding to the new-tro trend, driving brand awareness expansion and own mall sales scale-up. Retro Heritage Modern Reconstruction Nostalgia-Stimulating Creative Strategy New-Tro Young Target Influx Design Awareness Expansion & Sales Scale-Up