ISOI
Performance / Creative / WOM
ClientISOI
IndustryBeauty
Year2023
Translating Offline Momentum into Digital Performance. We maximized promotional efficiency by engineering content that scales through platform algorithms and deep user behavioral insights. By implementing a full-channel operational strategy, we streamlined the customer journey directly driving growth and revenue conversion. Through precision targeting that dissolves channel boundaries, we delivered a tangible sales impact transforming a passive ”ad viewing“ into an active ”purchasing experience“. H&B Store Event Promotion Strategy Offline-to-Online Event Amplification Platform-Specific Content Creation Conversion Rate Optimization Channel Management Strategy


