GRAVITY

The K-Game Heritage Proven by NASDAQ, Dominating the Screens of Global Users We connected the global brand value of Gravity—the main streamer of the worldwide hit myth PC MMORPG 'Ragnarok' and the only domestic game company to achieve a direct listing on the US NASDAQ—into digital market growth metrics. By sharply analyzing the play tendencies and return cycles of domestic and international game users, we deployed precise performance marketing tailored to the timing of new title launches and large-scale updates. Going beyond simple download metrics, we firmly consolidated its status as a global game enterprise and definitively led business scale-up through media optimization tactics that maximize genuine user retention and in-game payment conversions. Brand Value Connection Play Tendency & Return Cycle Analysis Update-Tailored Precision Performance Marketing Genuine User Retention & Conversion Maximization