Adidas Golf

We execute performance marketing to imprint the functionality and style of ADIDAS GOLF onto the core consumer group on the field. By selecting high-involvement golfers and high-net-worth segments with high purchasing potential, we designed sophisticated targeting so that the brand is exposed precisely at the moments it is needed. Moving beyond simple exposure, we induce new inflow to the company mall and organically built a retargeting structure that connects bouncing customers to purchases. By maximizing efficiency through data-driven media operations, we connect the orbit of growth so that Adidas Golf secures an overwhelming market share in the premium golfwear market. Core Golfer and Wealthy Segment Targeting Company Mall New Inflow and Retargeting Structure Data Driven Media Operation Efficiency Maximization Premium Golfwear Market Share Expansion