ABC mart

By adding high-sensitivity visuals to the popular accessibility of ABC MART, we execute performance marketing that elevates the platform's prestige to the next level. Based on thorough data-driven analysis, we index users' purchase cycles and category preferences to refine creatives every week. From sneakers enthusiasts to lifestyle consumer groups, we minimized ad fatigue and maximized conversion efficiency through fluid operation by subdivided targets. Moving beyond existing limited channels, we deploy media expansion that encompasses all digital movements of consumers, firmly consolidating its dominance as Korea's largest shoe multi-shop. High Sensitivity Visual Performance Marketing Purchase Cycle and Preference Indexing Subdivided Target Fluid Operation Digital Consumption Movement Media Expansion