NEW PARTNERSHIP
CASIO × BGROW
BGROW is joining as the official 2026 marketing partner for CASIO, the global timepiece brand. Drawing on more than half a century of brand heritage and technical craftsmanship, BGROW will create new points of connection between CASIO and its customers through IMC Campaigns and AI Content.
Through integrated campaigns spanning online and offline channels, we will sharpen the consistency of CASIO's brand message. Paired with AI-driven content production, the work is designed to respond fluidly to a fast-shifting cultural landscape and build a marketing framework that extends CASIO's brand value across a wider generation of audiences.
BGROW is partnering with global timepiece brand CASIO for its 2026 marketing initiatives. Building on CASIO's heritage and technical expertise refined over more than half a century, BGROW will create new touchpoints between the brand and its customers through IMC Campaigns and AI Content.
Through integrated campaigns across online and offline channels and AI-driven content production, we aim to strengthen brand consistency, respond quickly to shifting trends, and build a marketing framework that connects CASIO's brand value with a broader generation of audiences.
PROJECT SCOPE
IMC Campaign · AI Content 2026